Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/track-smart-win-big-an-optimized-1 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104836652 Wed, 23 Oct 2024 13:34:07 GMT Track Smart, Win Big: An Optimized Dataflow into GA & Big Query This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query. Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition. TOPICS:- Intro to how data flow into GA4 and Big Query.- A look into Data strams Vs Sampled data- Naming data efficiently between campaign platforms, GA and Big Query? - The Power of complete and unified data (Use Case)To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup. This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re... Accutics 52:30 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> BigQuery campaign tracking data quality GA4 http://video.accutics.com/track-smart-win-big-the-ga4-1 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104455334 Mon, 30 Sep 2024 13:12:01 GMT Track Smart, Win Big: The GA4 Campaign Playbook Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition! TOPICS: - Campaign tracking in your 2024 Google setup- Ensuring marketing impact: ROI and economic considerations- How to get data where it belongs- Steens Personal Insights and RecommendationsTo wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.*Source: Forbes: Data Analytics Marathon Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar... Accutics 56:15 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking GA4 google analytics http://video.accutics.com/deep-dive-best-practices-for-1 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/101667850 Fri, 30 Aug 2024 16:00:55 GMT Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you... Accutics 33:20 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe experience platform adobe RTCDP campaign metadata campaign tracking http://video.accutics.com/ai-ready-marketing-data-get-1 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89698046 Mon, 23 Oct 2023 11:37:56 GMT AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you. Join this webinar to find out: what is a good marketing data governance for AIhow to feed high-quality marketing data into your AI modelhow to prompt ChatGPT for full funnel campaign analysishow to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more Expect a hands-on session with concrete and tried methods that you can start using immediately. Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle,... Accutics 01:00:57 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality GenAI marketing data marketing impact http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/where-did-my-campaign-click-go-2 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81041086 Wed, 26 Oct 2022 16:23:15 GMT Where Did My Campaign Click Go? Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data. In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates. Why join: get a better understanding of digital media buying and bot activitylearn how to identify bot traffic on your website coming from campaignsfind out how to optimize your advertising budgets by taking action on ineffective clicks Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy... Accutics 01:05:25 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign fraud campaign tracking data quality http://video.accutics.com/phil-pearce-on-the-role-of-data <p></p><p><a href="http://video.accutics.com/phil-pearce-on-the-role-of-data"><img src="http://video.accutics.com/64968575/76582932/0242c09d1fc1dc8e5f72fcf21be39aea/standard/download-43-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76582932 Mon, 08 Aug 2022 13:59:40 GMT Phil Pearce on the Role of Data Quality for Tracking Accutics 00:54 <p></p><p><a href="http://video.accutics.com/phil-pearce-on-the-role-of-data"><img src="http://video.accutics.com/64968575/76582932/0242c09d1fc1dc8e5f72fcf21be39aea/standard/download-43-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data leaders series data quality measure camp http://video.accutics.com/wojciech-zak-on-analytics-trends-in <p></p><p><a href="http://video.accutics.com/wojciech-zak-on-analytics-trends-in"><img src="http://video.accutics.com/64968577/76468875/8eabcf1d2764e66bf36689e2d8fbba6a/standard/download-26-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76468875 Mon, 08 Aug 2022 13:56:46 GMT Wojciech Zak on Analytics Trends in Tracking Accutics 00:43 <p></p><p><a href="http://video.accutics.com/wojciech-zak-on-analytics-trends-in"><img src="http://video.accutics.com/64968577/76468875/8eabcf1d2764e66bf36689e2d8fbba6a/standard/download-26-thumbnail.jpg" width="75" height=""/></a></p> analytics trends campaign tracking data leaders series measure camp http://video.accutics.com/how-to-build-an-enterprise-level-1 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75928163 Wed, 25 May 2022 13:37:43 GMT How to Build an Enterprise-Level Campaign Taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:01:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality http://video.accutics.com/unlock-the-power-of-dynamic-qr-1 <p><p>QR codes are making a comeback. But how do they work? And how do you measure how they are being used?&nbsp;</p> <p>The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey.</p> <p>However, many companies forget one crucial step: tracking.</p> <p>In this webinar, we will take you through:&nbsp;</p> <ul><li>How to create and use QR codes, with real-life use cases</li><li>The difference between static and dynamic QR codes</li><li>How to track your QR codes and analyze their performance</li></ul></p><p><a href="http://video.accutics.com/unlock-the-power-of-dynamic-qr-1"><img src="http://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75600589 Thu, 28 Apr 2022 10:22:08 GMT Unlock the Power of Dynamic QR Codes QR codes are making a comeback. But how do they work? And how do you measure how they are being used? The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey. However, many companies forget one crucial step: tracking. In this webinar, we will take you through: How to create and use QR codes, with real-life use casesThe difference between static and dynamic QR codesHow to track your QR codes and analyze their performance QR codes are making a comeback. But how do they work? And how do you measure how they are being used? The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top... Accutics 39:23 <p><p>QR codes are making a comeback. But how do they work? And how do you measure how they are being used?&nbsp;</p> <p>The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey.</p> <p>However, many companies forget one crucial step: tracking.</p> <p>In this webinar, we will take you through:&nbsp;</p> <ul><li>How to create and use QR codes, with real-life use cases</li><li>The difference between static and dynamic QR codes</li><li>How to track your QR codes and analyze their performance</li></ul></p><p><a href="http://video.accutics.com/unlock-the-power-of-dynamic-qr-1"><img src="http://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking dynamic QR codes QR codes http://video.accutics.com/how-to-turn-data-insights-into-3 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74035597 Thu, 24 Mar 2022 16:11:00 GMT How to Turn Data Insights Into Action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success. Agenda: • Data Collection Preparation: how to increase task efficiency and build a solid data foundation • Data Activation Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian... Accutics 54:38 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI campaign tracking data quality marketing impact http://video.accutics.com/how-to-get-better-marketing-data <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/73576609 Wed, 12 Jan 2022 20:12:36 GMT How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .Agenda:• What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders*Forrester Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media,... Accutics 51:30 <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality marketing data marketing impact